BOLLYWOOD MAGIC and INDIA DAY Mainstreaming Indian-American Culture through Music, Dance and Fashion
EXCEL INDIA® organizes India Day Heritage Nights in partnership with NBA franchises across the country. The in-game events promote Indian-American heritage through the development of creative community partnerships and networking events. BOLLYWOOD MAGIC® is a national dance showcase and competition providing culture-rich entertainment featured before, during and after the NBA franchise games. NBA franchises include: Orlando Magic, Washington Wizards, Brooklyn Nets and Charlotte Hornets. View Halftime Performance Video
“The mission of Bollywood Magic is to preserve and integrate Indian culture into the US mainstream - through Sports. This integration will not only keep our rich heritage alive for future generations of Indian Americans. but also keep our vibrant culture at the forefront for millions of sports fans.” says: Chandni Navodita, Creative Director and Co-Founder of ExcelIndia®
BOLLYWOOD MAGIC® is an EXCELINDIA® company. EXCELINDIA® organizes Heritage Nights in partnership with NBA franchises across the country. The in-game events promote Indian-American heritage through the development of creative community partnerships and production of culture-rich entertainment highlighting Indian lifestyle through music, dance and fashion.