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MAITLAND, Fla. (November 19, 2020) – The
American Fundraising Foundation (AmFund) has launched a new
electronic bidding platform, called AmFund VIP, to assist
nonprofit organizations with their virtual events. The new
platform is an expansion of AmFund’s VIP Program and has been
developed and is being hosted by Auction Frogs, one of the
nation’s most respected fundraising auction sites. AmFund’s
VIP Auction platform includes each partner organization’s
uniquely branded graphics, video appeals and open ask
tracking. The system maintains accreditation by the PCI
Security Council for credit card security and integrity.
“The AmFund VIP Auction Platform was built in
response to the need of our nonprofit partners during a year of
challenge and change. It has become an integral tool for
nonprofits to achieve outstanding results in their live,
look-live, and hybrid fundraising virtual events,” said Deborah
Marshall, SVP and Chief Operating Officer of
AmFund. “Virtual events and auctions have extended the reach
of organizations beyond traditional in-person events, expanding
the donor base exponentially. Due to their success, we anticipate
virtual events will be a permanent addition to most nonprofit
organizations’ schedule of fundraisers each year.”
Marshall continued, “The simple to use,
aesthetically attractive format of the new AmFund VIP Auction
platform heralds yet another way AmFund supports its nonprofit
partners.”
The American Fundraising Foundation, a GuideStar
Platinum rated 501(c)3 nonprofit, has donated over 36 million
dollars to other service-providing nonprofits over the course of
the past 20 years and was recognized by NonProfit Pro as
Fundraiser of the Year.
Nonprofit organizations interested in the new AmFund
VIP Program can apply for support by visiting www.amfund.org or
calling 407-895-8000.
Media Contact:
Deborah Marshall
Senior Vice President and Chief Operating Officer
dmarshall@amfund.org
(407) 895-8000
About the American Fundraising Foundation
Each year, the American Fundraising Foundation
(AmFund) carefully chooses organizations to support through
sponsorship of events, year-end grant distribution of financial
support, virtual silent auctions, and other programs to raise
much-needed unrestricted funds for the important mission of those
organizations.
AmFund is recognized with the GuideStar Platinum
Seal of Transparency and since 1999 has donated more than $36
million for worthy causes. Its signature silent auctions
featuring once-in-a-lifetime experiences are presented at organizations’
special events, whether in person, virtual or hybrid events,
drawing admiration, praise and excitement as the entire process
elevates the event in the eyes of patrons, board members and the
community.
Leveraging more than two decades of fundraising
experience, AmFund also provides expert educational support and
training on a wide variety of topics and offers subject matter
expertise through its Speaker’s Bureau for groups ranging in size
from 12 to 500. Additionally, AmFund annually distributes
unrestricted grants known as their Golden Pear Awards, to select
organizations.
The Golden Pear, prominently part of AmFund’s new
logo, is deeply rooted in history as well as in its
mission. Throughout history, even before the
written word, the pear has been honored as a sacred fruit
signifying wisdom, prosperity, good health, longevity, and future
happiness – all the things Amfund seeks for its nonprofit
partners.
For more information about AmFund, visit www.amfund.org or call
(407) 895-8000. Read AmFund’s blog at www.amfund.org/blog and
connect on Facebook and LinkedIn.
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